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How to get elected--and live to tell the tale
Bill Rauch has lived an unusual political life: a decade as press secretary, advance man, and confidant to New York mayor Ed Koch, followed by a decade as city councilman and now as mayor of Beaufort, South Carolina.
In this account of the ways and means of local politics, Rauch contends that a great city and an antebellum town pose the same challenge-that of blending blood sport and selfless public service day in and day out. How to get elected, run a meeting, work the room, and take credit when it is due; how to ward off threats from rivals and control the agenda; how to look good on camera, leak stories, and shape press coverage to your advantage: Rauch illustrates these crucial points of political life with vivid and often hilarious inside stories from his tenure in New York and in Beaufort.
Politicking is a winning blend of political primer and personal chronicle; more than that, it is an unusually candid account of how the political game is played-and won-in America today.
- Sales Rank: #2515284 in Books
- Published on: 2004-05-26
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 5.76" w x 8.54" l,
- Binding: Hardcover
- 256 pages
From Publishers Weekly
Here's a surprise: a book about politics by a current practitioner that is frank, colorful and charming. A one-time journalist who served as advance man and press secretary to New York mayor Ed Koch (and coauthored his books Mayor and Politics), Rauch is now mayor himself of Beaufort, S.C., a rapidly growing town whose most heated political controversies center on proposals to widen a highway or alter the schedule for opening the drawbridge. His book is a how-to guide for local politicos, detailing practical techniques for gaining power, wielding it effectively and yielding it graciously when you must. Rauch offers advice on everything from how to spread negative stories about an election opponent without getting your hands dirty to how to persuade people that the most powerful man in town is your intimate buddy (whisper to him as he sits at the dais in a banquet hall). The funny and telling anecdotes are drawn from both Big Apple ethnic brawling and Rauch's duels with the good old boys of his current hometown. Although at times the tone is near-Machiavellian, the book conveys the genuine importance of the hard, often selfless work of local governance as well as the sheer fun Rauch somehow derives from sparring over zoning rules and noise ordinances. He departs from the how-to format for one bitter chapter detailing the squalid whispering campaign against John McCain that helped swing the 2000 South Carolina Republican primary to George W. Bush.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Odds are most readers have never heard of the author, who spent a decade working for New York City mayor Ed Koch before becoming a city councilman and then mayor of Beaufort, South Carolina. (He also coauthored Koch's two political memoirs.) But you don't need to be famous to have valuable things to say, and Rauch's memoir of a life in municipal politics has more to say than shelves of life stories by presidents and senators. A kind of training manual on the art of running for office, the text covers how to control the way the press covers your campaign (sometimes by leaking stories); how to be graceful in victory; how to avoid defeat. Rauch illustrates his points by relating them to episodes from his own political adventures. Overall it's a fun book, written in an open, personable style that seems to match the author's approach to politics. Readers in the market for knife-in-the-back politics and sleazy revelations should look elsewhere. David Pitt
Copyright © American Library Association. All rights reserved
Review
"Politicking is required reading for anyone who aspires to the greatest job in the world--that of an elected official in the place you call home. The instructional and often hilarious anecdotes in this book illustrate that there's no difference between governing New York City and Beaufort, South Carolina." --Ed Koch, former Mayor of New York City
"A primer of commonsense advice for the political outsider considering a run for office...The dope on how to get the drop on a small-town political scene." --Kirkus Reviews
Most helpful customer reviews
7 of 8 people found the following review helpful.
Written like a natural
By Erin Esposito
This book is really a very handy resource for those interested in running for and holding a political office. Rauch gives excellent pointers, followed by personal examples or experiences, and then goes back to the pointer he was initially attempting to make.
Examples of such pointers include:
"To win a seat in your local government it is helpful to have distinguished youself by doing something that is a significant sector of the electorate wanted to see done." (p.3)
"It is never good in public life to become angry, especially when you are about to address hundreds to people. While it is sometimes beneficial to appear to be shocked or outraged, it is a big mistake to let actual anger, which is self-indulgent, overwhelm your tactical saavy." (p.14)
"You cannot win alone. And the friends you choose to help you win will be yours for a long time, so choose them carefully." (p. 37)
"There is no such thing as noncontroversial money in politics. If you use your own, you may later be criticized for "buying" the election. If you use someone else's, you may later be criticized for having been "bought" by your contributor. Yet it is also said with considerable justification that "money is the mother's milk of politics."" (p. 47)
"Local government is the government that is closest to the people. Local government officials, then, have the opportunity to make changes that are felt immediately by the people." (p. 57)
"Campaigns test this quality - grace under pressure - as well." (p. 60)
"This is not to say, however, that the little known unfortunate things there are about your opponent should be concealed from the electorate. Just the opposite. The more of her dirty laundry that can be hung out, the better it is for you. It is just that none of it should be hung by you." (p. 64)
"In the end, all you can do is be yourself, and in the end that's all your constituents want you to be. They can smell a phony a mile away. And phonies don't get elected." (p. 111)
Those are just a few of the many tips Rauch has shared in the book. It is an extremely good read and quite resourceful. I recommend it for anyone interested in getting involved in the political process of running for office.
2 of 2 people found the following review helpful.
You don't have to be into politics to enjoy this book!
By Blaine Greenfield
Even if you're not "into" politics, there's much in POLITICKING by Bill Rauch that can be enjoyed . . . he's a former advance man for Ed Koch who is now mayor of Beaufort, South Carolina.
He provides much practical advice on what is needed to get elected at any level, but in doing so, he also gives you insight on how to run a meeting, work a room, deal with negative press
coverage, how to look good on camera, etc. . . . I know that I took lots of notes and plan to use some of them in my teaching . . . also, I've already shared many of the ideas with friends (both politicians and those in the business world).
For example, there's this useful technique for generating applause when speaking:
Here's a Lee Atwater trick that's worth trying if you've got an energized group of core supporters and election day's approaching. Nothing looks better on TV than you with 150 Kiwanians standing and cheering you. But how do you get them out of their seats?
First, write a speech that builds up to and then ends with your announcing something that's news and that the community wants, say a new football stadium for the high school or a new parking facility downtown. You don't have to say you've got the money, just that you favor the new project and you'll work to make it happen. Practice the speech until you know it's good. Then make sure the TV camera crews are in the back of the room. Tell them there'll be news in your speech that they won't want to miss, but don't tell them what it is or they may not come to find out. Get as many of your people into the room as you can, but-this is the
Atwater part-position ten or twelve of your most reliable supporters throughout the room as if you're the batter and they're the fielders in a baseball game, with a "pitcher" at front row center. Cue your team, especially the pitcher, to the applause line at the end of the speech,
telling them, "When I get to the applause line, get up and start clapping hard as soon as the pitcher gets up." It will amaze you to see all the other Kiwanians rising with them. And the footage of the crowd standing and clapping as you humbly sit down after concluding your remarks will be irresistible to the editors back at the TV stations' cutting rooms.
There were several other valuable tidbits of information; among them:
The next step--and here's one of the many places organizational ability, hard work, and people skills pay off--is to either call or preferably go see each of these people. Most people find it vastly easier to say no to a voice on the phone than to a person sitting in their living room. So whenever possible, go see your prospective committee members in their homes. When you get there, don't be shy. Pitch the wife. Pitch the kids. Pitch the mother-in-law. Tell the son that you're running and how important his father's support is to your candidacy. Watch the movie Primary Colors and learn from the Bill Clinton character. The ability to make an ordinary person feel extraordinary is a high political art. If you weren't born with this
talent, seek to acquire it. An ordinary ego can be intoxicated by flattery, and an intoxicated ego will pledge things that defy rationality. In this way you can build something from nothing.
In the six weeks before election day, candidates in local races should spend the hour or so they are allocated in public forums talking about how they will improve the lives of their constituents. They may also spend a few minutes speaking of what good they've already done, and briefly outlining any other personal qualifications that might get them some votes. Under no circumstances should a candidate in a local race disparage one of his or her opponents at a forum or in a debate. Likewise, badmouthing opponents to reporters should be avoided. No matter how delicately it can be done, bad- mouthing comes off a nasty.
In my six years as a city council-member, I was careful t be nonpartisan. I avoided party functions, which saved a lot of time too. Where I made campaign contributions or appearances, I tried to support candidates form both parties. My line was: "I know al these people. I work with them. I support people on the basis of whether they're good for Beaufort. I
don't care whether they're Democrats or Republicans, so long as they're good for Beaufort."
2 of 3 people found the following review helpful.
Politics As Service
By Christopher White
The recent reviewer of this book, a Mr. John McCommas, either did not read it completely or missed its point entirely. Far from being a party waffler, Bill Rauch goes out of his way to explain and illustrate that party partisanship and ideology has little efficacy in solving local issues. He is quite clear in stating that, while on the State and National level, party and partisan loyalty may be the source of power, "at the local level the opposite is true, the non-partisan is able to work with everyone" (p. 37). Independence, he suggests, is a path to resolution.
Rauch takes a refreshingly practical look at how local issues arise and how one goes about solving them in the most satisfactory and effective way that serves the needs of the community in question. Drawing on a wide range of personal experiences, both as a small town mayor and as an aide to New York City's Mayor Ed Koch, Rauch illustrates how problems are solved, crises averted, and elections run. His blow by blow descriptions of the thought processes behind specific situations is revelatory and a must read for anyone who wants to understand the logic of political presentation and resolution. His anecdotal style is refreshing and he makes the tackling of daily community problems read like a detective story.
Perhaps more than anything, however, Rauch not only explains how average people can enter politics, but why. He points out that the multimillion dollar media campaigns of ideological sound bites is not where real politics takes place, but rather it is closer to home in issues that affect our daily lives. This book is in many ways a call to service and Rauch appeals to everyone's sense of democratic responsibility for the locale in which they have invested their lives.
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